Tzu-Hsuan Chen
Hello! My name is Tzu-Hsuan Chen. I am an international student from Taiwan and a creative, results-driven marketing professional with a Master's degree in Global Marketing Management from Boston University. With a proven track record in market research, data analysis, lead generation, cross-functional communication, sales strategies, and customer service, I excel at creating engaging content, developing innovative advertisements, and driving brand awareness. My diverse experience includes roles as a Sales Assistant at ePro Associates and Dining Manager at Karuizawa Hotpot, where I honed my skills in market research, social media management, and cross-functional communication. Native in Mandarin Chinese, fluent in English, and with conversational skills in Spanish, I bring a global perspective and a passion for innovative marketing solutions.
Boston University, Metropolitan College
Education
Drexel University, Lebow College of Business
Master of Science in Global Marketing Management
Bachlor of Science in Marketing
Experiences
Sales Assistant, 2021 - 2022
Assisted sales team in managing client accounts, addressing inquiries, and facilitating the sales process. Analyzed needs and advised potential policyholders on suitable insurance products. Fostered relationships with target audiences, ensuring regular monthly check-ins to maintain customer engagement. Acquired insurance expertise through mentorship from seasoned professionals.
ACHIEVEMENTS
250+
insurance sales by cultivating nurturing connections with 1.5K+ clients.
400+
health insurance applications were processed throughout the Annual Open Enrollment and Special Enrollment phases.
40%
reduction in customer response time
30%
new customers through referrals from existing clients by implementing Zoho CRM
20%
increased in customer satisfaction scores
40+
designed flyers distributed on social media platforms like WeChat and email
5+
Co-Op students were trained by the training materials I developed
Boosted Sales
and increased customer interaction by launching outbound marketing initiatives through email and social media platforms.
EPRO ASSOCIATES
Digital Marketing Specialist, 2022
Designed and implemented digital advertising campaigns using industry-standard platforms, ensuring alignment with client business objectives. Utilized the CPM method to enhance brand visibility and engage younger demographics with holiday-themed advertisements. Engaged in continuous communication with clients to refine advertising strategies and creative concepts. Analyzed campaign performance through data visualization techniques, identifying optimal target audiences and promotional channels.
ACHIEVEMENTS
27,151
impressions within a 6-day digital campaign in a challenging market with budget constraints
500%
rise in new profile visits through the effective execution of strategic promotional campaigns targeting undiscovered demographics
350%
increased in social media followers which reflects strong content engagement and brand visibility
NARBERTH BOOKSHOP
To be Continued...
Dining Manager, 2021
Designed and implemented digital advertising campaigns using industry-standard platforms, ensuring alignment with client business objectives. Utilized CPM method to enhance brand visibility and engage younger demographic with holiday-themed advertisements. Engaged in continuous communication with clients to refine advertising strategies and creative concepts. Analyzed campaign performance through data visualization techniques, identifying optimal target audiences and promotional channels.
ACHIEVEMENTS
27,151
impressions within a 6-day digital campaign in a challenging market with budget constraints
500%
rise in new profile visits through the effective execution of strategic promotional campaigns targeting undiscovered demographics
350%
increased in social media followers which reflects strong content engagement and brand visibility
KARUIZAWA HOTPOT
Creative Portfolio Services
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CONTACT INFORMATION
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CONTACT FORM
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LinkedIn: www.linkedin.com/in/chen3259
Email: tzuhsuanchen2256@gmail.com